Promote your app without a budget

Notes for makers on getting an app or product seen. Every post comes from the same question: you built something, now how do people find it?

The guides here cover launch promotion on free channels, getting a first wave of users, places to post a new app where people actually look, and how to get featured on boards and directories. They also cover the longer game: affiliate programs that pay partners for real sales, and how AI assistants decide which products to name when buyers ask for recommendations.

Each post is a set of steps you can follow the same day, written for people who are building and promoting at the same time.