AEO for Brands
Improve your chances of being named when buyers ask AI assistants for recommendations. From zero to a measured program: how AI answers are actually built, what the evidence says works, and how to earn and track citations. Includes editable resources: a baseline worksheet, a brand-skill builder prompt with a worked example, checklists and outreach prompts.
12 Lessons · Beginner To Advanced · $7
Who This Course Is For
- Founders and marketers whose buyers have started asking AI assistants what to buy
- Heads of marketing who need an AEO program with honest measurement, not vendor hype
- Anyone who has seen 'get ranked in ChatGPT' pitches and wants the evidence instead
What You Will Be Able To Do
- Explain how AI answers are assembled and which parts you can influence this week
- Run the five-minute crawl test and turn failures into an engineering work order
- Write the one-sentence identity assistants can repeat, and align every listing to it
- Build pages assistants quote: comparisons, definitions, docs and original data
- Measure presence with a frozen query set, AI referrers and self-reported intake
- Run a 30-day plan and report upward without overpromising
What Is Included
12 lessons across 5 modules. 6 downloadable Markdown tools: AI Visibility Baseline Worksheet, Brand-Skill Builder Prompt, Citation-Friendly Content Checklist, Mention-Building Outreach Prompts, Measurement Log Template and the 30-Day Plan Checklist.
Course Outline
How AI Search Actually Works
- What AEO Is, in Plain TermsFree Preview · 3 Min
- Where AI Answers Come FromLocked · 3 Min
- The Evidence So Far: What Actually CorrelatesLocked · 3 Min
Foundations That Carry Over From SEO
- Be Crawlable and UnderstandableLocked · 2 Min
- Say One Thing ClearlyLocked · 2 Min
AI-Visibility Levers
- Earn Mentions Where AI LooksLocked · 2 Min
- Content Built to Be CitedLocked · 2 Min
- The Overhyped and the UnprovenLocked · 2 Min
Measure and Iterate
- Baseline Your PresenceLocked · 3 Min
- Track, Attribute, IterateLocked · 2 Min
Put It To Work
- A 30-Day Plan for a Small TeamLocked · 2 Min
- For the Head of Marketing: Budget, Team and ReportingLocked · 2 Min
Included Resources
Editable resources for use with AI, included with the course.
AI Visibility Baseline WorksheetIncluded With Purchase
The query-set builder and recording sheet for measuring your AI presence before and after the changes.
Brand-Skill Builder PromptIncluded With Purchase
A prompt that interviews you about your brand, then drafts a reusable AI skill/brief for your marketing. Includes a worked example.
Citation-Friendly Content ChecklistIncluded With Purchase
The per-page audit from the foundations lessons. Run it on any page you want assistants to quote.
Mention-Building Outreach PromptsIncluded With Purchase
Prompts that draft review-site, creator and community outreach in your voice. Personalize every bracket.
Measurement Log TemplateIncluded With Purchase
Monthly log for presence, referrals and self-reported AI discovery, with the attribution caveats built in.
30-Day Plan ChecklistIncluded With Purchase
The four-week starter plan from the Put It To Work module, as checkboxes with owners.
Get the Course
Instant access. The first lesson is free to read before you buy.
Buy Now · $7Questions
What do I get with this course?
12 lessons plus editable downloads included with the course: worksheets, checklists and prompts you keep and use with the AI tools you already have.
How long does it take?
The lessons are designed to be finished in an afternoon.
How do I access the course after buying?
Buy once and access it in your account whenever you need it.