PLTFORMThe clear guide to affiliate tracking.
Affiliate tracking connects a partner, a program, a link, and a conversion so founders can see what is working and creators can see what their content earns.
1. Approved links create attribution.
After a creator is approved for a program, they receive a unique tracking link. That link identifies the program and partner when someone visits, applies, signs up, or completes a conversion event.
2. Promo materials keep content accurate.
Brands can provide approved product descriptions, copy angles, images, promo codes, and messaging notes so creators can publish faster without misrepresenting the offer.
3. Conversions connect content to outcomes.
PLTFORM uses approved tracking links, referral parameters, and consent-aware analytics to connect eligible clicks and conversion events to the right partner record.
4. Better content creates better data.
Creators should use separate links for major channels or campaigns when possible. A tutorial, newsletter, UGC video, and comparison article may all perform differently.